Once a geek-only purchase, the smarphone is becoming a necessity of the upwardly mobile business women. Partly the reason is the iPhone's appeal but Research In Motion and Palm have also seen increased sales. I guess, while the female typically can store much more than a man's, they too are feeling the crunch of having overloaded schedules. With the recent announced decrease in price for iPhones the price-sensitive woman shopper is sure to help increase sales. I think they should offer two colors, one pink for the woman concerned about price, and one black for the man who will just buy it because he has to have one.