Another innovative marketing idea from Google -- GMail Theatre. Check out the originally named Theatre names "Attack of the Spam", "The In-Boxer", "The Isle of Lost Emails", and "Chat in the Name of Love".

Even though this is a pure advertisement for GMail, it nevertheless is an example of Google's original thinking put to work.

AND by the way, if you are not using Gmail yet, think seriously about using GMail, if nothing more than the 2.8GB of free storage space, linked with an add-on to Firefox "GSpace" you can access this space with a tool that looks like a file management system rather than an email box.