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Dell to Sell Through Large Chain Stores

Filed in archive Hardware on May 26, 2007

Dell to Sell Through Large Chain Stores
Dell have announced that DELL computers will be sold through indirect channels. What? Would you buy a DELL Computer through Wal-Mart, Retravision, or even Sainsbury's?

Dell had a go at indirect sales a few years ago. I predict that this indirect model will not last and will cost DELL a major position in selling hardware. I buy DELL because there are no slick marketing budgets, and just a good honest price for a "custom" made machine. What, am I going to get a custom built machine from a store? Doubt it.

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Tags: Dell  computers  michael  dell  laptop  desktop  mobile  sell+through 

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