Dell to Sell Through Large Chain Stores
Filed in archive Hardware by Elwyn Jenkins on May 26, 2007

Dell had a go at indirect sales a few years ago. I predict that this indirect model will not last and will cost DELL a major position in selling hardware. I buy DELL because there are no slick marketing budgets, and just a good honest price for a "custom" made machine. What, am I going to get a custom built machine from a store? Doubt it.
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